Grow by getting simpler

Our first residential aged care clients in 2008 had nothing.

Our first brochure appeared in 2011, it evolved as we continued our develop our communication, in absence of competitors, in explaining what we did.  It has always been difficult.

Our new 2018 brochure takes a less is more approach, especially when it comes to writing.

Who in 2018 has time to read things!!!

By | 2018-09-20T15:16:06+00:00 August 20th, 2018|Residential care|0 Comments

About the Author:

Ross McDonald B.Comm (Hons), CA, MBA, is the founder of Capital Guardians, a ‘paypal’ for aged care offering personal payment service for individuals in supported environments.

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